Yotsuba’s Promises

The creation of our brand promise acts as our pledge to all the loyal customers who continue to use our products.

  • Yotsuba's Origin
  • Yotsuba's Bridge
  • Yotsuba's Promises
  • Yotsuba's Mission
  • Commitment to taste

Yotsuba's Origin

Yotsuba's Origin

The beginning of
Yotsuba Milk Products

Delivering quality milk and other dairy products direct to the consumer by Yotsuba’s own independent systems.
This has been Yotsuba’ s pledge to dairy farmers and consumers ever since the company was established on the vast land of Hokkaido;
it is a promise that will remain firm in years and decades to come.

< >

Back to Top

Yotsuba's Bridge

Yotsuba's Bridge

A bridge between the farmer and the consumer

Yotsuba enables people across the nation to enjoy high quality raw milk and dairy products produced by the dairy farmers of Hokkaido on a daily basis.
This has been Yotsuba’s pledge to dairy farmers and consumers ever since the company was established on the vast land of Hokkaido; it is a promise that will remain firm in years and decades to come.

※ Raw milk: Milk of the cow which is still squeezing and isn’t doing processing and sterilization.

< >

Back to Top

Yotsuba's Bridge

Yotsuba's Bridge

1/4 nationwide share of the country’s dairy industry

As a source of safe, high-quality raw material, our products from Hokkaido are used nationwide in various fields such as milk powder, butter, fresh cream, and cheese etc., for food and beverage manufacturers as well as in restaurants.

※The country’s total volume of processed raw milk in 2014 was 1.537 million tons, of which Yotsuba contributed 406 thousand tons.
(*Data obtained from the (Independent)Agriculture & Livestock Industries Corporation)

< >

Back to Top

Yotsuba's Bridge

Yotsuba's Bridge

Connections through joint purchases “Yotsuba”

Joint purchase groups were initiated in 1972 by joining the dairy farming concept of “Milk produced in Hokkaido for the consumer in Honshu” and the need from the consumer to “Provide them with delicious and safe milk to the children”. Over the last 40 years, the joint purchase initiative has spread throughout the country to areas such as Tokyo, Chukyo and into the Kansai region. Our relationships continue to be strengthened by listening to customer feedback, visiting our customers and farmers, and by this joint product development.

< >

Back to Top

Yotsuba's Bridge

Yotsuba's Bridge

Enjoying “Yotsuba” sweets

Feel free to enjoy the delicious taste of “Yotsuba” from our directly managed cafe “Yotsuba White Cosy” in the basement floor in the JR Sapporo Station Paseo, the second floor of the New Chitose Airport domestic terminal, or on the third floor of the West Yard in the Solamachi of the Tokyo Sky Tree Town.

Learning More about White Cosy

< >

Back to Top

Yotsuba's Promises

Yotsuba's Promises

Promises Yotsuba exchanges with customers

Forever and always, we promise to the consumers be the trusted and beloved “Yotsuba”.
With that thought, Yotsuba pledges to keep our brand promise in mind and make our best endeavor.

< >

Back to Top

Yotsuba's Promises

Yotsuba's Promises

Yotsuba’s Brand Promise

Yotsuba Milk Products Co., Ltd. is a company established by dairy farmers in Hokkaido.

Every day, we provide consumers with milk and dairy products made using high-quality raw milk※1 in Hokkaido’s magnificent natural environment.

We are able to ensure the delivery of safe, high-quality milk※2 through our earnest dealings with dairy farmers and customers alike.

Our goal is to keep providing small pleasures to those who place importance on their own diet while valuing the health and happiness of their families.

To this end, we are committed to creating new value based on goodness.

Delivering Hokkaido goodness directly to consumers.

By delivering our fresh, natural tasting products around Hokkaido, we help to keep healthy smiles on the faces of the people in the region.
We contribute to realizing daily lifestyles full of happiness by delivering goodness directly from Hokkaido to consumers.

※1 Raw milk: Milk of the cow which is still squeezing and isn’t doing processing and sterilization.

※2 Milk: Everything of raw material, milk and dairy products is being expressed.

< >

Back to Top

Yotsuba's Promises

Yotsuba's Promises

“Direct” in Product and Philosophy

We aim to deliver fresher milk and dairy products to consumers through our efforts – Yotsuba was born from the hands of dairy farmers with this goal in mind.
“Delivering Hokkaido goodness directly to consumers” remains and will continue to be our corporate slogan.

The “Direct” expression stands for…

The raw milk in the milk material is only sourced from Hokkaido. Always being "serious and sincere" to our customers. To continue to build bridges between farmers and customers.

In addition to this, “Direct” also means to continue in our approach never changing both now and into the future.

※ Raw milk: Milk of the cow which is still squeezing and isn’t doing processing and sterilization.

< >

Back to Top

Yotsuba's Promises

Yotsuba's Promises

Brand Logo

Our corporate slogan “Delivering Hokkaido goodness directly to consumers” is our brand promise that we use to establish our brand logo that emphasizes friendliness, such as can be instantly recognized by Yotsuba’s logo.

New Logo Type

This is a design that shows Yotsuba’s commitment to sincerity, enables one to sense its history, its naturalness, and its friendliness.

Communication Logo

This is a design that has a soft and friendly natural feel, it shows Yotsuba’s flexibility and challenging spirit.

Symbol Color

Yotsuba’s symbol color is the color of a fully developed leaf. It is a vibrant green which portrays an image of vitality, strength and liveliness, a sense of intimacy and freshness.

Our communication logo conveys our “Delivering Hokkaido goodness directly to consumers”, and is used on our product packaging and in advertisements.

< >

Back to Top

Yotsuba's Mission

Yotsuba's Mission

Activities to Protect the Local Water Environment

At our factories, including the Tokachi Main Factory, organic matter and suspended substances contained in effluent are removed through biological treatment, and clean water is released into a river.
We will carry on our wastewater purification efforts to ensure that animals and plants in waterside areas continue to thrive.

< >

Back to Top

Yotsuba's Mission

Yotsuba's Mission

Tree Planting Programs to Connect with the Future

We are working with a wide range of environmental conservation activities together with the local people in each region where our factories are stationed, namely Tokachi, Konsen, Okhotsk Kitami, and Soya. In addition, we have introduced the latest environmentally friendly systems into the equipment of each plant.

Working with local elementary school students in the Tomakomai “Yotsuba Forest”, we planted a total of 300 trees which included breeds such as Ezo-Yamazakura and Japanese oak. We will continue to endeavor in future activities in protecting nature, and understanding the importance of living with together with it.

< >

Back to Top

Yotsuba's Mission

Yotsuba's Mission

Waste Reduction and Recycling Programs

At Yotsuba, we aim to reduce waste and achieve a recycling rate of over 97%. Over 70% of the waste water sludge contained in the waste that comes from the Tokachi main factory, the Okhotsk Kitami factory, and the Soya factory is recycled by converting it to fertilizer. In addition to this, 100% of the milk carton waste produced in manufacture is recycled, and we also work with programs in the recycling of used milk cartons that are disposed of from the home.

< >

Back to Top

Commitment to taste

Commitment to taste

Commitment to raw materials and taste

At Yotsuba, we manufacture delicious, safe and high-quality dairy products according to our very own “manufacturing policies”.

As a commitment to the raw material used in our products, 100% of the raw material used in milk and other dairy products is sourced from Hokkaido and other material and ingredients used in our milk and dairy products must pass Yotsuba's very own stringent inspecting testing system.

order for us to have the confidence we need in delivering that great Yotsuba taste.

< >

Back to Top

Commitment to taste

Commitment to taste

Taste Born of Safety and Reliability

At Yotsuba, in order to ensure safety in our products, we use a strict HACCP (Hazard Analysis Critical Control Point) and FSSC22000 (Food Safety System Certification) food safety system for our quality control which is in place throughout the manufacturing process from first inspection to shipping out of the final product.
Creating Safe and Secure Products.

This is fundamental to always being “serious and sincere” to our customers.

< >

Back to Top

The creation of our brand promise acts as our pledge to all the loyal customers who continue to use our products.

Yotsuba's OriginThe beginning of Yotsuba Milk Products

Delivering quality milk and other dairy products direct to the consumer by Yotsuba’s own independent systems.

This has been Yotsuba’ s pledge to dairy farmers and consumers ever since the company was established on the vast land of Hokkaido;

it is a promise that will remain firm in years and decades to come.

Close

A bridge between the farmer and the consumer

Yotsuba enables people across the nation to enjoy high quality milk and dairy products produced by the dairy farmers of Hokkaido on a daily basis.

This has been Yotsuba’ s pledge to dairy farmers and consumers ever since the company was established on the vast land of Hokkaido;

it is a promise that will remain firm in years and decades to come.

Close

1/4 nationwide share of the country’s dairy industry

As a source of safe, high-quality raw material, our products from Hokkaido are used nationwide in various fields such as milk powder, butter, fresh cream, and cheese etc., for food and beverage manufacturers as well as in restaurants.

※The country’s total volume of processed raw milk in 2008 was 1.844 million tons, of which Yotsuba contributed 451 thousand tons.

(*Data obtained from the (Independent)Agriculture & Livestock Industries Corporation)

Close

Connections through joint purchases “Yotsuba”

Joint purchase groups were initiated in 1972 by joining the dairy farming concept of “Milk produced in Hokkaido for the consumer in Honshu” and the need from the consumer to “Provide them with delicious and safe milk to the children”. Over the last 40 years, the joint purchase initiative has spread throughout the country to areas such as Tokyo, Chukyo and into the Kansai region. Our relationships continue to be strengthened by listening to customer feedback, visiting our customers and farmers, and by this joint product development.

Close

Enjoying “Yotsuba” sweets

Feel free to enjoy the delicious taste of “Yotsuba” from our directly managed cafe “Yotsuba White Cosy” in the basement floor in the JR Sapporo Station Paseo, the second floor of the New Chitose Airport domestic terminal, or on the third floor of the West Yard in the Solamachi of the Tokyo Sky Tree Town.

Learning More about White Cosy

Close

Promises Yotsuba exchanges with customers

Forever and always, we promise to the consumers be the trusted and beloved “Yotsuba”.
With that thought, Yotsuba pledges to keep our brand promise in mind and make our best endeavor.

Close

Yotsuba’s Brand Promise

Yotsuba Milk Products Co., Ltd. is a company established by dairy farmers in Hokkaido.

Every day, we provide consumers with milk and dairy products made using high-quality raw milk※1 in Hokkaido’s magnificent natural environment.

We are able to ensure the delivery of safe, high-quality milk※2 through our earnest dealings with dairy farmers and customers alike.

Our goal is to keep providing small pleasures to those who place importance on their own diet while valuing the health and happiness of their families.

To this end, we are committed to creating new value based on goodness.

Delivering Hokkaido goodness directly to consumers.

By delivering our fresh, natural tasting products around Hokkaido, we help to keep healthy smiles on the faces of the people in the region.

We contribute to realizing daily lifestyles full of happiness by delivering goodness directly from Hokkaido to consumers.

※1 Raw milk: Milk of the cow which is still squeezing and isn’t doing processing and sterilization.

※2 Milk: Everything of raw material, milk and dairy products is being expressed.

Close

“Direct” in Product and Philosophy

We aim to deliver fresher milk and dairy products to consumers through our efforts – Yotsuba was born from the hands of dairy farmers with this goal in mind. “Delivering Hokkaido goodness directly to consumers” remains and will continue to be our corporate slogan.

The “Direct” expression stands for…

The raw milk in the milk material is only sourced from Hokkaido Always being "serious and sincere" to our customers To continue to build bridges between farmers and customers

In addition to this, “Direct” also means to continue in our approach never changing both now and into the future.

※ Raw milk: Milk of the cow which is still squeezing and isn’t doing processing and sterilization.

Close

Brand Logo

Our corporate slogan “Delivering Hokkaido goodness directly to consumers” is our brand promise that we use to establish our brand logo that emphasizes friendliness, such as can be instantly recognized by Yotsuba’s logo

New Logo Type

This is a design that shows Yotsuba’s commitment to sincerity, enables one to sense its history, its naturalness, and its friendliness.

Communication Logo

This is a design that has a soft and friendly natural feel, it shows Yotsuba’s flexibility and challenging spirit.

Symbol Color

Yotsuba’s symbol color is the color of a fully developed leaf. It is a vibrant green which portrays an image of vitality, strength and liveliness, a sense of intimacy and freshness.

Our communication logo conveys our “Delivering Hokkaido goodness directly to consumers”, and is used on our product packaging and in advertisements.

Close

Activities to Protect the Local Water Environment

At our factories, including the Tokachi Main Factory, organic matter and suspended substances contained in effluent are removed through biological treatment, and clean water is released into a river. We will carry on our wastewater purification efforts to ensure that animals and plants in waterside areas continue to thrive.

Close

Tree Planting Programs to Connect with the Future

We are working with a wide range of environmental conservation activities together with the local people in each region where our factories are stationed, namely Tokachi, Konsen, Okhotsk Kitami, and Soya. In addition, we have introduced the latest environmentally friendly systems into the equipment of each plant.

Working with local elementary school students in the Tomakomai “Yotsuba Forest”, we planted a total of 300 trees which included breeds such as Ezo-Yamazakura and Japanese oak. We will continue to endeavor in future activities in protecting nature, and understanding the importance of living with together with it.

Close

Waste Reduction and Recycling Programs

At Yotsuba, we aim to reduce waste and achieve a recycling rate of over 97%. Over 70% of the waste water sludge contained in the waste that comes from the Tokachi main factory, the Okhotsk Kitami factory, and the Soya factory is recycled by converting it to fertilizer. In addition to this, 100% of the milk carton waste produced in manufacture is recycled, and we also work with programs in the recycling of used milk cartons that are disposed of from the home.

Close

Commitment to raw materials and taste

At Yotsuba, we manufacture delicious, safe and high-quality dairy products according to our very own “manufacturing policies”.

As a commitment to the raw material used in our products, 100% of the raw material used in milk and other dairy products is sourced from Hokkaido and other material and ingredients used in our milk and dairy products must pass Yotsuba's very own stringent inspecting testing system.

order for us to have the confidence we need in delivering that great Yotsuba taste.

Close

Taste Born of Safety and Reliability

At Yotsuba, in order to ensure safety in our products, we use a strict HACCP (Hazard Analysis Critical Control Point) and FSSC22000 (Food Safety System Certification) food safety system for our quality control which is in place throughout the manufacturing process from first inspection to shipping out of the final product.

This is fundamental to always being “serious and sincere” to our customers.

Close