Delivering quality milk and other dairy products direct to the consumer by Yotsuba's own independent systems.

This has been Yotsuba’ s pledge to dairy farmers and consumers ever since the company was established on the vast land of Hokkaido;

it is a promise that will remain firm in years and decades to come.

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Yotsuba enables people across the nation to enjoy high quality milk and dairy products produced by the dairy farmers of Hokkaido on a daily basis.

This has been Yotsuba’ s pledge to dairy farmers and consumers ever since the company was established on the vast land of Hokkaido;

it is a promise that will remain firm in years and decades to come.

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As a source of safe, high-quality raw material, our products from Hokkaido are used nationwide in various fields such as milk powder, butter, fresh cream, and cheese etc., for food and beverage manufacturers as well as in restaurants.

※The country's total volume of processed raw milk in 2008 was 1.844 million tons, of which Yotsuba contributed 451 thousand tons.

(*Data obtained from the (Independent)Agriculture & Livestock Industries Corporation)

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Joint purchase groups were initiated in 1972 by joining the dairy farming concept of "Milk produced in Hokkaido for the consumer in Honshu" and the need from the consumer to "Provide them with delicious and safe milk to the children". Over the last 40 years, the joint purchase initiative has spread throughout the country to areas such as Tokyo, Chukyo and into the Kansai region. Our relationships continue to be strengthened by listening to customer feedback, visiting our customers and farmers, and by this joint product development.

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Yotsuba signature stores, Milk & Parfait Yotsuba White Cosy and Yotsuba Milk Place, serve parfaits, pancakes, and other items that make generous use of milk and dairy products from Yotsuba Milk Products. Enjoy the great taste that only our signature stores, packed full of Yotsuba's charm, can offer.

Learning More about Yotsuba signature stores

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Forever and always, we promise to the consumers be the trusted and beloved "Yotsuba".
With that thought, Yotsuba pledges to keep our brand promise in mind and make our best endeavor.

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Yotsuba Milk Products Co., Ltd. is a company established by dairy farmers in Hokkaido.

Every day, we provide consumers with milk and dairy products made using high-quality raw milk※1 in Hokkaido's magnificent natural environment.

We are able to ensure the delivery of safe, high-quality milk※2 through our earnest dealings with dairy farmers and customers alike.

Our goal is to keep providing small pleasures to those who place importance on their own diet while valuing the health and happiness of their families.

To this end, we are committed to creating new value based on goodness.

Delivering Hokkaido goodness directly to consumers.

By delivering our fresh, natural tasting products around Hokkaido, we help to keep healthy smiles on the faces of the people in the region.

We contribute to realizing daily lifestyles full of happiness by delivering goodness directly from Hokkaido to consumers.

※1　Raw milk: Milk of the cow which is still squeezing and isn't doing processing and sterilization.

※2　Milk: Everything of raw material, milk and dairy products is being expressed.

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We aim to deliver fresher milk and dairy products to consumers through our efforts - Yotsuba was born from the hands of dairy farmers with this goal in mind. "Delivering Hokkaido goodness directly to consumers" remains and will continue to be our corporate slogan.

The "Direct" expression stands for...

In addition to this, "Direct" also means to continue in our approach never changing both now and into the future.

※　Raw milk: Milk of the cow which is still squeezing and isn't doing processing and sterilization.

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Our corporate slogan "Delivering Hokkaido goodness directly to consumers" is our brand promise that we use to establish our brand logo that emphasizes friendliness, such as can be instantly recognized by Yotsuba's logo

This is a design that shows Yotsuba's commitment to sincerity, enables one to sense its history, its naturalness, and its friendliness.

This is a design that has a soft and friendly natural feel, it shows Yotsuba's flexibility and challenging spirit.

Yotsuba's symbol color is the color of a fully developed leaf. It is a vibrant green which portrays an image of vitality, strength and liveliness, a sense of intimacy and freshness.

Our communication logo conveys our "Delivering Hokkaido goodness directly to consumers", and is used on our product packaging and in advertisements.

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At our factories, including the Tokachi Main Factory, organic matter and suspended substances contained in effluent are removed through biological treatment, and clean water is released into a river. We will carry on our wastewater purification efforts to ensure that animals and plants in waterside areas continue to thrive.

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We are working with a wide range of environmental conservation activities together with the local people in each region where our factories are stationed, namely Tokachi, Konsen, Okhotsk Kitami, and Soya. In addition, we have introduced the latest environmentally friendly systems into the equipment of each plant.

Working with local elementary school students in the Tomakomai "Yotsuba Forest", we planted a total of 300 trees which included breeds such as Ezo-Yamazakura and Japanese oak. We will continue to endeavor in future activities in protecting nature, and understanding the importance of living with together with it.

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At Yotsuba, we aim to reduce waste and achieve a recycling rate of over 97%. Over 70% of the waste water sludge contained in the waste that comes from the Tokachi main factory, the Okhotsk Kitami factory, and the Soya factory is recycled by converting it to fertilizer. In addition to this, 100% of the milk carton waste produced in manufacture is recycled, and we also work with programs in the recycling of used milk cartons that are disposed of from the home.

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At Yotsuba, we manufacture delicious, safe and high-quality dairy products according to our very own "manufacturing policies".

order for us to have the confidence we need in delivering that great Yotsuba taste.

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At Yotsuba, in order to ensure safety in our products, we use a strict HACCP (Hazard Analysis Critical Control Point) and FSSC22000 (Food Safety System Certification) food safety system for our quality control which is in place throughout the manufacturing process from first inspection to shipping out of the final product.

This is fundamental to always being "serious and sincere" to our customers.

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